HomeBlogInvestorWhy is ROI considered an important metric for your Investments?

Why is ROI considered an important metric for your Investments?

The return on investment, also referred to as ROI, is frequently used by organizations to assess the profitability of an investment. Tracking progress over time and eliminating un ty in future business decisions is incredibly helpful. No matter what the firm’s sector is, having the capacity to assess return on investments is quite valuable.

After all, knowing if they are getting their money’s worth is fundamental information that both individuals and businesses would like to have. Also, by finding out your return on investment (ROI), you can better understand how your investment is doing. You can also identify areas that could be improved to help you reach your objectives.

Why does ROI matter?

You want to make money and obtain a return on your investment when you invest, whether it’s in the stock market or your business. So you invest money with the hope that it will get you a high return.

ROI is determined by deducting the investment’s cost from its current value, then dividing that result by the cost of the investment. It is shown in the form of a percentage of the cost of investment. It is an easy-to-use method that can determine the profitability of almost any investment. It includes stock purchases, business endeavors, and real estate deals.

As an investor, it’s critical to evaluate ROI as a financial indicator to determine the performance of your investments. Are you, to put it simply, getting more than you put in? Or do you receive negative returns from your investments?

Risk and reward go hand in hand; thus, taking on more risk can result in better returns.

How to calculate ROI?

At first appearance, calculating ROI appears to be relatively simple. You can get the result as a percentage or ratio by simply dividing your investment’s profits by cost. A positive result indicates that you have received a return on your investment.

If it’s negative, your investment costs you money. For example, let’s take the case of a mid-sized business that has opted to invest in an IT infrastructure that enables online sales of its products, increasing earnings. Consequently, their ROI formula resembles this:

(Total business benefits from the IT infrastructure – The cost of setting up the infrastructure) / The cost of setting up the infrastructure.

This relatively simple formula can be used in almost any corporate department, whether it is marketing or human resources. However, calculating the ROI can be a little trickier than solving a straightforward math problem.

It’s critical to account for less evident aspects when determining ROI, such as time, and even stress. All of these factors can considerably impact your ROI.

Let’s revisit the case of the return on investment of the IT infrastructure. Your “cost of the IT infrastructure” should also consider hidden costs, staff training time, and other unanticipated expenses. You can measure the return on any investment more precisely by keeping these things in mind.

How to use ROI

Calculating your return on investment has many benefits. The initial and most clear-cut benefit is recognizing the impact of your investment on your business endeavor. It should be clear that something must be changed if you find that an expense is costing you money. You can use various sorts of ROI to guide you when making crucial business decisions, including but not restricted to:

Purchasing a new tool

The addition of new items, tools, and equipment can be a positive move for your company. But these investments must be made carefully. You can figure out the value of your new device and the kind of equipment to invest in in the future by calculating the ROI on an equipment purchase.

Hiring new employees

Is the profitability of your company rising or falling as a result of your new employee? You can better identify the kind of people to hire by monitoring the return on your employees’ investments. By identifying the return on your employees, you can more effectively take actions such as retraining them or shifting them to another department. 

Adding a new department

Similar to adding a new employee, adding a new department to your company can be a wise decision if it boosts earnings. Calculate return on investment to as the profitability of your departments. It also spots potential growth areas. 

Sales strategies

Did a specific tactic contribute to a sale? Keeping track of your sales tactics that produce the best results will help you determine how to increase your company’s profitability.

Using marketing ROI to your advantage

You may improve your marketing plan by using the valuable knowledge you gain from calculating your marketing ROI. Just a few things you’ll discover by calculating your marketing ROI are as follows:

Where to spend your money

Where you should spend your money is the clearest insight you’ll obtain from assessing ROI in marketing. You can better allocate your cash if you find that a particular area of your marketing approach isn’t producing enough ROI.

How to pivot your marketing strategy

Determining marketing ROI can assist you in modifying your approach in response to customer behavior. Additionally, you don’t always need to concentrate on money; for instance, if you’re trying to increase your social media following, you may compute ROI to see how successful your efforts have been.

Which tools to use to help your marketing succeed

You’ll feel comfortable investing money (and time!) in marketing if a specific tool helps your company become more profitable.

Available Investment Opportunities with High ROI


Direct equity is considered among the best long-term investment possibilities. Although most investors view direct equity as a high-risk investment option, direct equity funds offer larger returns than any other investment option on the market.

Mutual Funds

Mutual funds, one of the popular investment alternatives in India, are the best investment strategy that provides excellent returns on investment over the long term. It is a form of market-linked investment that puts money into many different kinds of securities, including stocks, bonds, money market funds, and many more. Returns are produced based on the fund’s market performance. Even though investing in mutual funds carries a higher level of risk, the returns are significantly higher than those of other popular investment options available that are traditionally popular such as fixed deposits and recurring deposits.

P2P Lending

P2P lending is considered one of the best ROI investments by many investors in India. P2P lending platforms like LenDenClub help investors in becoming money lenders and in diversifying their portfolios with the help of hyper-diversification. Money lenders can get returns upto 1012%*, making it a worthwhile investment. 

As a result, money lenders can benefit from higher returns on lending their money. Of course, as is common in the world of investing, the risk is inevitable. Higher returns come with higher risks. By using AI & ML techniques to create and manage portfolios, peer-to-peer lending platforms reduce this drastically. LenDenClub has curtailed the risk of default to below 4% since inception


A popular metric for assessing investments and business decisions is the return on investment (ROI). It can assist you in determining where to invest and whether to sell or hold assets. 

LenDenClub is India’s largest alternate investment platform which started operations in India in 2015. We have been helping investors diversify their investments beyond traditional investment instruments ever since.



The Reserve Bank of India does not accept any responsibility for the correctness of any of the statements or representations made or opinions expressed by Innofin Solutions Private Limited, and does not provide any assurance for repayment of the loans lent through its platform.

LenDenClub is an Intermediary under the provisions of the Information Technology Act, 2000 and virtually connects lenders and borrowers through its electronic platform via the website and/or mobile app.

The lending transaction is purely between lenders and borrowers at their own discretion, and LenDenClub does not assure loan fulfilment and/or investment returns. Also, the information provided on the platform is verified or checked on the best efforts basis without guaranteeing any accuracy of the data/information verification. Any investment decision taken by a lender on the basis of this information is at the discretion of the lender, and LenDenClub does not guarantee that the loan amount will be recovered from the borrower, fully or partially. The risk is entirely on the lender. LenDenClub will not be responsible for the full or partial loss of the principal and/or interest of lenders’ investment amounts.


*P2P investment is subject to risks. And investment decisions taken by a lender on the basis of this information are at the discretion of the lender, and LenDenClub does not guarantee that the loan amount will be recovered from the borrower.

** Average value mentioned is the weighted average of returns received by investors

© 2023 LenDenClub by Innofin Solutions Private Limited | CIN: U74999MH2015PTC266499


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